Bright Ideas #100 – A Bag Full of Goodies for You

Boo!

Trick or treating was, sadly, a little slow at my house last night. We only went through two bags of candy instead of our usual five, but were still properly terrified by a host of ghosts, evil witches, vampires, and more.

Since I spent yesterday in a spirit of giving, I thought I’d keep it up for another day. So today I’ve got a variety of nifty links and useful tools for you.

Open up your candy bag and dive in…I promise no calories!

**Goodie #1**

If you’re writing your own marketing materials, nothing beats having a good checklist by your side to make sure you’ve got all your bases covered. Grab the one I use by going here:
http://success-stream.com/downloads/StacyK_Copywriting%20Checklist.pdf

**Goodie #2**

If you’ve been wondering whether there’s anything to all those social networking sites (think LinkedIn, MySpace, FaceBook, etc.), check out this fascinating report:

http://hubmagazine.com/archives/the_hub/2007/sep_oct/the_hub20_hawkeye.pdf

Just so you know, I’m a member of LinkedIn, FastPitch and Biznik. I figure it can’t hurt, and I’ve already had folks contact me about doing workshops as a result. But it definitely helps to participate, not just post your profile and walk away.

**Goodie # 3**

Here’s a fact that is really scary…These days, most Americans read at about a 7th-grade level. And the last thing you want is for your email, brochure or Website to go unread because you've written it at too high a level.

How do you know if your writing is readable by the masses? If you use Microsoft Word, click on "Tools" then "Spelling and Grammar”. Once you’re there, click the “Options” button and select "Show readability statistics" in the grammar section.

After you spell-check your document, a box will pop up showing your readability score. The higher the number the better.

**Goodie #4**

A reminder for you…

If you read last week’s email, you know I’m running a subscriber-only special in honor of writing my 101st Bright Ideas newsletter (I am a writing machine!!). That special ends tomorrow night (Friday Nov 2nd) at midnight.

If you’ve been struggling with your marketing, or wasting too much time and money on tactics that don’t get good results, act now to save $25 off my most powerful, and popular, DIY marketing materials: The Marketing Mastery Platinum Package.

It’s got everything you need to choose the best marketing tactics for your business, set a budget, write a 2-page marketing plan, have me critique your plan for F*R*E*E (worth more than twice the cost of package), create a Website that drives sales, and much more.

So don’t delay. Get all the juicy details and grab your copy here at $25 off before the deal ends (either click the link or copy and paste it into your browser):
http://www.success-stream.com/package_special.htm

It’s backed by my 1-Year, 110% Money Back Guarantee (yep, I’m paying you 10% if you don’t like it). So you’ve got nothing to lose, and everything to gain by trying it out.

©2002-2006 Success Stream. All Rights Reserved. www.success-stream.com

Do you have a marketing, advertising or writing question you’d like to have answered? Email me and you might see the answer in a future edition of Bright Ideas.

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