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Bright Ideas #94 – 7 Tips to Help Strengthen Your Marketing Copy

Wow! It’s hard to believe that summer is really almost over (especially with the beautiful weather we’ve been having)! But here it is September already.

Since it is September, I have something a little bit special to share…

I’ve just had a terrific article published in the Snohomish County Business Journal September issue entitled:

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“7 Tips to Help Strengthen Your Marketing Copy”.
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Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over what it should it say. Then you spend even more time designing the layout, or you fork over the cash to have a graphic designer do it for you.

Finally, you’re pretty happy with the end result, so you put it out into the world. And what happens? Absolutely nothing. Or, at best, not enough. All those people you were sure would be banging down your door are nowhere to be found.

What went wrong?

Chances are good that a big part of the problem lies in the copy writing…
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To find out how to improve your own marketing results through better copy writing, read the full article in all its glory at…

http://tinyurl.com/2httzv

Here’s the complete link just in case the tinyurl makes you nervous…

http://www.snohomishcountybusinessjournal.com/archive/bw07/karacostas-bw07.htm

Enjoy!

Do you have a marketing, advertising or writing question you’d like to have answered? Email me and you might see the answer in a future edition of Bright Ideas.

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