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Here's what my copywriting clients have to say...
"We debated long and hard about whether or not to even hire a copywriter...until we found your Website. But everything on your site, from what you had to say to the way you said it, immediately connected. Now, after meeting with you for our initial consultation, we know we made the right decision. Some of your questions today were hard, but they were good too. And they got us thinking about our business in a different way. It's amazing, we've been working on this for two years now, but before today it seemed like so many details all thrown together in my mind. Somehow, you were able to take all those different ideas and create one cohesive vision that fits perfectly. It really feels like everything is coming together now. And, I'm so much less stressed about getting our marketing done, and done right!" Maggie & Bruce Medjuck - Kid's World "Stacy, we are thrilled! The sales letters you wrote pulled so well we had to quit sending them out and focus on refining systems to handle all the new work." Tony Parks - Evergreen Print Group "Stacy has an infectious enthusiasm for working with words. She asks questions that provide focus and food for thought while balancing the processes of brainstorming, incubating, and evaluating. She helps simplify what can seem like a complex project: finding the right words." Sandy Bjorgen, MA - Creative Conversations "Thanks so much for the terrific sales letter for our XoftSpy software. As you know, we've had a number of writers create letters for us which we have been split-testing on our Website. I just thought you'd like to know that yours is pulling the best! We're ready for you to start on another project as soon as you have the time."Don Wharton - Paretologic "Stacy is great to bounce concepts and ideas off of, and then she translates them into tangible results—meaning sales."Bianca Hein – CEO, ExtraPR.com "In a short period of time, Stacy magnified media awareness for our event in a very competitive market." Sylvia Gercke - SBA Regional Communications Director "We are very pleased with the outcome (of our new video), and do not feel we could have achieved this goal without your work and guidance. Thank You." Jim O'Donnell - A Perfect Celebration! "Just wanted to say thanks for that last bit of copy you wrote. I just used part of it for another piece I needed; what a treat to have some good writing lying around, ready for the picking!" Mark Reed - Prism Kites "Thanks for all your hard work Stacy. I think you did a great job capturing the essence of what I do for my clients--which is hard to do in my line of work. You have such a great knack for explaining complicated information in a way that is succinct, concrete and easy for anyone to understand. It really made me want to read more." Linda Craig - Linda’s Center "Stacy is wonderful to work with; she is creative, responsive and listens carefully in order to provide you with what YOU want. My marketing material is more effective with the polish of a professional. I recommend Stacy to anyone who wants to add the professional touch to their writing." Tresa Leftenant, CFP - Regional VP, The Householder Group "Thank you so much for working with us to produce the copy for our 2003 consumer catalogs. I was impressed by your ability to pick up just the right tone and style. Rest assured, you will always be the first person I call when we need quality text under a short deadline." Carry Porter - Cascade Designs, Inc. "Your knack for finding a way to sell a product, and your ability to organize large amounts of material, are so helpful. I'll always call you when I need consulting, and killer copy, from someone who really understands the products, the market and the industry." Mike Glavin - VP of Marketing, Mountainsmith "Setting up the (Missing Link) is very easy—but be sure to follow the instructions...If you follow set-up guidelines (written by Stacy Karacostas), you'll end up, as we did, with a perfectly pitched and taut tent." SNEWS Product Review 05/03/04 "Your help was great. I was really stuck in how to get it where I wanted and your advice really did that for me. Thanks." Sally Harman M.A., LMHC "When I think of Stacy, the first thing that comes to mind is reliability. She's met every deadline we've put in front of her, and she always comes up with lively copy. Plus, her upbeat personality makes her a pleasure to work with."Mike Kord - Associate Editor, Canoe & Kayak Magazine "Thank you so much for the help with my brochure. You were right on schedule with each draft, and the copy is great! I couldn't have done it without your help."Valerie Hudson, RN - Home Care Placements "Stacy, I LOVE what you've done for Nancy! I've modified her site and it looks and sounds great! All I can say is you've done it again!"Anita Wong - WebSight Designs "I really like your work. I have such a difficult time finding my writing voice, and you have helped tremendously. You are great, and I will use you again and recommend you to others." Shannon Eberhart, MA - Certified Leadership Performance Coach & Personal Change Coach "Thank you for all of your work on our brochure. You have created an excellent foundation for us to build upon. I'm sure you will hear from us in the future."Tim Blackwell - One World Renewable Energy Corporation "I wanted to acknowledge my appreciation for the great job you have done with our Fall Class series brochures. I feel so proud to hand them out; they are just wonderful! Thank you." Gail Buquicchio, ND - WBE Member Services |
Marketing Takes Your Business to the World... Exceptional Copywriting Makes the World take Notice When you can’t be there to sell your product or service in person, you have to rely on written words to do the job for you. That's why, even in today’s tech-savvy world, copywriting is still such an important part of promoting your business. Think about it…
How valuable would any of these be if they didn’t have any words in them? What about if they were filled with wrong words? You’d only be pouring precious time, money and energy down the drain…Right? The truth is, copywriting is the most important part of every sales, advertising or marketing promotion you do. Consider this… Could you sell thousands of dollars of product with nothing but a beautiful image? Doubtful. But you can sell literally millions of dollars of products or services with just words alone (think of all those annoyingly long sales letters that constantly pack your mail box—they make millions!!). Yet if I had a dollar for every time I’ve seen someone spend hundreds, or even thousands on graphic design and printing—then scramble to scribble out the copy themselves in the 11th hour—I’d be rich by now. What most folks don’t realize is that writing copy is completely different from any other kind of writing out there. And it’s the polar opposite of how most of us leaned to write in school. Because copywriting isn’t just about providing information. It’s the art, science and psychology of making sales on paper. "Compelling copywriting is
so much more than Effective copy...
The Price
of Effective Copywriting is just a Drop in the Bucket Compared
to the Cost of Marketing that Doesn't Get Results
A few years ago, I took a simple, one-page sales letter my client had written and turned it into three, carefully crafted sales letters designed to be mailed in sequence. The result? My client got so much new business he had to quit sending the letters out! "Stacy, we are
thrilled! The sales letters you wrote And that’s how powerfully effective your copywriting can be too. Want to see examples of what I’m talking about? Check out samples of my work. Can I really write effectively about your business?You bet. Over the years I’ve written sizzling sales copy for all kinds of businesses including: manufacturers, outdoor companies, retailers, consultants, physicians, photographers, financial planners, Mom and Pop shops and major corporations. In fact, learning about new businesses, products and services is one of my favorite parts of the job! Since every business is different, I always start with an initial consultation. I learn all I can about your business, your goals and your target market. I look at the marketing you've done before and I study your competition. Along the way I keep my eyes out for potential roadblocks as well as any money-making opportunities you might be missing. Plus I search for ways to get the most out of every piece of marketing I create. That way you don't have to spend money constantly reinventing the wheel. If you don't already have a solid plan in place, I create a set of specific, custom strategies for reaching your business goals. Once I know exactly where you want to go, and how you're going to get there, everything else is much easier. Now I can really use my sales, marketing and copywriting skills to develop just the right message, voice and position to make you stand out from the crowd. Plus, you get much more than just
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