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"The truth isn't the
truth until people believe you, and they can't believe you if they
don't know what you're saying, and they can't know what you're
saying if they don't listen to you, and they won't listen to you
if you're not interesting, and you won't be interesting unless
you say things imaginatively, originally, freshly." Advertising
legend William Bernbach
"You can never bore
someone into doing business with you."
David Ogilvy
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