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"The truth isn't the
truth until people believe you, and they can't believe you if
they don't know what you're saying, and they can't know what
you're saying if they don't listen to you, and they won't listen
to you if you're not interesting, and you won't be interesting
unless you say things imaginatively, originally, freshly." Advertising legend William Bernbach
"You can never bore someone into doing business with you."
David Ogilvy
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Free Tips, Tools and Ideas to Turn
Your Small Business Websites into Business-Building Machine:
#38 - Harness the Power of Your Website
#39 - How to Make Your Website Work for You
#43 - Why
Writing for the Web is Different - Part I
#44 - What
You Need to Say: Part II of Why Writing for the Web is Different
#45 - Satisfying
Everyone: Part III of Why Writing for the Web is Different
#46 - Getting
It Organized: Part IV of Why Writing for the Web is Different
#47 - The Key to Using Keywords: Part VI of Why Writing for the Web is Different
#48 - A Few Final Thoughts: Part VII of Why Writing for the Web is Different
#58- Satisfying the Spiders: Part V of Why Writing for the Web is Different
#78 - 14 Business-Killing Website Mistakes
#79 - 14 Business-Killing Website Mistakes Continued
#96 - Website Planning Basics
#99 - 5 Rules of Effective Logos
#102 – 7 Ways Your Website Can Grow Your Business
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