I've worked as a copywriter and consultant for Potter Construction for more than a year. Over the course of that time we have completed changed the look and feel of all their marketing materials—including their print newsletter.

Originally, their newsletter focused primarily on talking about the company's latest project. But I realized that the material just wasn't very interesting to anyone outside the company. So I worked closely with the owner to develop a new newsletter style that still highlighted their projects and expertise, but at the same time offered plenty of useful information for the reader.

He quickly landed a very large project that more than paid for a year of these being created. And it was the direct result of one of these new newsletters being passed on to a prospective customer.

Plus, as a result of all our hard work, Potter was honored with a place in Remodeling magazine's Big 50 (the closest thing to a remodelers Hall of Fame) for their fabulous new marketing materials.