For this project, my client was looking to create a marketing tool that would increase awareness of their company, position them as experts, and be effective as a mailer to past and current clients, as well as a handout at trade shows.

In order to write it, I took a variety of materials that were previously written by Dr. Maynard and cobbled them together to create one article on the subject they wanted addressed. I also developed the rough layout and decided what types of additional content would be included.