Their old brochure could have been a carbon copy of most contractor's brochures. It stated the obvious about quality workmanship and remodeling expertise. But it did nothing to convince someone to choose Potter over the guy down the street.

So I developed a new tag line and brand promise that I then highlighted and supported throughout the brochure. The result? A brochure advertising a contractor who understands your concerns, works hard to make the remodeling experience painless and stress-free, and is clearly a step above the rest.

I've worked as a copywriter and consultant for Potter Construction for more than a year. Over the course of that time we have completed changed the look and feel of all their marketing materials—starting with this brochure.