On top of that, when Cascade Designs (CDI) hired me to do this job, they had recently purchased another company, adding approx. six new brands to their companies offerings. This was the first time all of their product lines would be combined into one workbook.

In order to highlight the latest offerings, I created a new products intro page at the front of the book. Then I worked closely with graphic design—even writing copy directly into their In Design files—to develop a unified organizational scheme for all the product information and descriptions. Trying to create consistency amongst all the products was a big project. But in the end the workbook—and the new products—were very well received.