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The goal was to write an intro that positioned the brand as authentic, and highlited the versatility of the product line. Since the target market for these products is young and hip, I used a fresh, youthful voice and a bit of slang in the copy. It's long been one of my favorites.
This was a fun and frisky branding piece I created as an intro for one of Cascade Designs (CDI) major product lines. |
Writing Samples Catalog Copy Platypus Hydration Packs 2-page opening spread
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