Here you can see two different styles. The first is longer catalog copy, the second is super-tight "write it in 4 lines or less" copy. But both are designed to give customers all the info they need to make a buying decision on the spot.

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I was doing quite a bit of retail catalog writing at one time. Seems I have a knack for short, quippy prose that sells products.

Writing Samples

Catalog Copy

REI Seasonal & Outlet

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