This flier was placed inside the box of every software sold—along with the fliers of about six or eight other trainers. It was my only form of advertising, so it had to be written right or it wasn't going to do the job.

If you read it through, you notice I carefully target my customer's problem, empathize with them to build credibility and good feelings, then show how I can solve their problem. It's also designed to be skimmed as well as read and still get the critical information across.