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It was important that customers and buyers both understood the reasons for the change, and the benefits. So I created this dealer one-sheet explaining the new line. And setting the future tone for the brand. Sales for the new products were incredibly strong.
When Cascade Designs launched an entirely redesigned Therm-A-Rest line, they were taking a big chance by changing the way they had traditionally designed and sold their incredibly popular camping mattresses. |
Writing Samples Fliers Cascade Designs
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