But, I didn't just write the sales letters. I worked with my client over the course of six months to develop an entirely new marketing angle and strategy that would set her apart from all the other financial planners out there.

So everything is written in a warm, friendly tone geared towards her target market of retirees. And it's designed to make her seem human, approachable, experienced, and genuinely concerned about her client's and their financial welfare—which is exactly who she is.