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| This one was a doozy because the target audience was medical professionals, so it couldn't seem to salesy. But it also still had to be interesting and informative while making this new therapy a legitimate choice for their practice. So I started with an intriguing story sure to catch the eye of medical practitioners. Then I used a variety of quoted research and testimonials to add credibility.
Clients often ask me, "How much copy is too much?" The answer is, "However much it takes to grab the reader's attention, explain the benefits, and handle any possible arguments or objectives." In this case that took six pages. |
Writing Samples Sales Letters Vibrant Health
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