Small Business Success Teleseminar


Aaron Gaul
AdWords Manager


Practical Marketing Expert Stacy Karacostas

"Discover an AdWords Manager's Secrets for Using Google’s Pay-Per-Click Advertising to Send Truckloads of Traffic to Your Small Business Website"

Ever wondered how to use AdWords (those text ads that run down the right side
of a search results page) to market your small business—or if Pay-Per-Click online advertising is
even right for you? Then join me for this power-packed interview with AdWords Manager Aaron Gaul.

What: A teleseminar interview with AdWords expert Aaron Gaul, “Discover an AdWords Manager's Secrets for Using Google’s Pay-Per-Click Advertising to Send Truckloads of Traffic to Your Small Business Website”

How much: Just $17

If you’re not already a Bright Ideas subscriber, you’ll also get a copy of my FREE REPORT “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” and a subscription to my weekly e-newsletter as my thanks for signing up.

When it comes to using your Website to sell products or promote services, getting quality, targeted traffic is key. Because if people aren’t visiting your site, you don’t have anyone to sell to. And if the people visiting your site aren’t quality and targeted (IE interested in what you’re offering), you still don’t have anyone to sell to.

Even the world’s greatest Website won’t make a single sale, or generate a single lead, if no one ever goes there! So how do you make sure the right people find and visit your site?

Basically, there are 4 ways to drive visitor traffic to your Website...

#1 Offline advertising and marketing ¬– Anything from an ad to a business card that provides your Website address (URL) can send you traffic. This can work well—especially if you have an offer they can’t refuse as an incentive.

This is a no-brainer, and everyone should be doing this everywhere they can. However it takes time to build a steady flow of site visitors this way. And you may have to spend money on the advertising and marketing to boot.

#2 Search Engine Optimization (SEO) and submissions ¬– If you’ve got a Website you should do your best to optimize your site for the search engines. Submitting your site to the major search engines is a must.

But using SEO techniques to move you to the top of the search results—and keep you there—is a complicated process and a field that changes almost daily (Google typically updates the algorithms it uses to rank Websites a few times a month!). And good SEO firms charge and arm and leg while rarely making any kind of guarantees.

#3 Incoming links from other Websites ¬– Strategic linking can be done in lots of ways—from exchanging links with other sites to submitting content online, joining social networks, and more.

While this is one of my favorite ways to get targeted Website traffic, again it takes time and effort to build a steady stream of visitors. Plus you often need to keep creating a good bit of fresh content to really see the benefits.

#4 Pay-per-click online ads like Google AdWords ¬– If you want a way to drive traffic to your Website immediately, this is it. These are the ads that typically run down the right hand side of your results screen anytime you do a Google search. Other types of pay-per-click ads may be listed at the top of your search results screen as “paid advertisments”. Whatever you're using, the same basic rules apply.

As long as you’ve bid on the right keywords and written a compelling ad, you can start attracting visitors right away. But, depending on the keywords you want, AdWords can also be highly competitive (read expensive).

As the name pay-per-click implies, you pay each time someone clicks on your ad—regardless of whether they buy anything on your site or not. So you can’t just pick keywords, throw up an ad, and expect to make a ton of sales. Attract the wrong visitors and you can pay a lot of money for nothing. Ditto with sending them to the wrong type of Webpage.

Thankfully, AdWords ads also let you track results, test multiple ads to see which one works best, and set spending limits to keep your budget in check. You can even set up local search campaigns, making it perfect for service oriented businesses with only local clients.

Plus there are a boatload of tricks to making AdWords work for you without spending a fortune (like using negative keywords and buying keyword blocks). That’s why I’m bringing in a certified, experienced, working-in-the-trenches AdWords Manager to teach us all how to do it right.

If you think pay-per-click could be a perfect way for you to promote your business online, you need to listen in as I interview AdWords Manager Aaron Gaul. Grab a spot on the call or a copy of the audio by clicking the happy green button right here...

Aaron specializes in helping small businesses get more bang from their online marketing buck. I met him through Biznik (gotta love the power of the Web!), then, after a few emails, we chatted on the phone for over an hour.

I was so impressed with his knowledge, experience and genuine desire to be of service, not only did I book him for this interview I’m planning to hire him to run an AdWords campaign for my business!

On this call I promise to hold his feet to the fire until he shares everything we can pack into an hour that will help you grow your business online using AdWords…And keep you from pulling your hair out in the process.

Here’s just a taste of the powerful info I'll be squeezing out of Aaron:

Exactly what pay-per click advertising is and how Google AdWords can deliver qualified traffic to your website
   
What you can expect an effective AdWords campaign to cost (trust me, it’s less than you may think!)
   
Simple secrets for using AdWords to increase your Website traffic by up to several hundred visitors a day—even on a tiny budget
   
The best ways to use AdWords if you don’t have much money to spend
   
Insider tricks for getting even highly competitive keywords for less money
   
The differences between local search and Web search advertising, and which is right for you
   
How Website text, AdWords ads, and keywords work together to drive tons of targeted traffic your way—and convert that traffic into paying clients and customers
   
What you can learn about your visitors, and how you can track what’s working and what’s not with your AdWords campaigns, using no-cost Website analytics
   
The 3 most costly mistakes most people make when they start using AdWords and how to avoid them
   
A boatload of tips to help any small business owner get started using AdWords advertising to grow their business!

Are you ready to start driving tons of hot prospects to your Website using the amazing power of Google AdWords pay-per-click advertising ?

Then sign up now to listen in on this info-packed interview by clicking the link below. Once you do, you will swiftly be taken to a Web page with all the call-in details.

Can’t make the live call? No worries! I’ll be taping it, and sending a link to the audio to everyone who is registered a couple days later. That way you can listen in whenever it’s convenient.

Who Is Aaron Gaul, and Why Should You Listen to Him?

Aaron Gaul has a long history in the computer and software industry. In the early 1980s he began working with a startup company to manufacture handheld computers for statistical quality control and time motion studies.
Aaron has provided computer training and technical support for many well-known Northwest companies and small startups. For many years he specialized in computer graphics and animation for design visualization, sales and marketing; including Demo Disks for marketing (before the Internet was popular), 3D animation for product promotion videos, and of course website design.

Since 2005 Aaron has used Google AdWords to successfully promote a variety of businesses online. Now he works with clients around the world from his home office on Vashon Island—a short ferry boat ride from Seattle, Washington— providing professional Google AdWords management so they can grow their businesses quickly and easily.

A well-rounded geek, Aaron also has a passion for the healing arts and diverse spiritual practices. He has traveled to India several times to study and meditate and has a B.A. degree from Antioch University Seattle in Spiritual Studies.

All you have to do is click the link below to get your downloadable MP3 copy.

This is not a one-hour pitch fest. It is down and dirty information sure to help you achieve your business dreams!

And, if you’re not already a Bright Ideas subscriber, you also get a copy of my FREE REPORT “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” and a subscription to my weekly e-newsletter as my thanks for signing up.

Grab your downloadable MP3 copy now by clicking the link below. Once you do, an email will be sent straight to your Inbox with the download instructions.

Follow the email instructions to save the MP3 to your computer, download it to your MP3 player, or burn it to a disc. So you can listen whenever it’s convenient.

100%, Absolutely No-Risk Guarantee to You

As a fellow entrepreneur I understand just how valuable your time and money are. So if you listen to this teleseminar interview, and honestly don't think it’s worth every penny, just let me know within 1 year and I'll refund your money—No questions asked!

Learn how to take what you already know and start making more today!
Then click this button right now to download your copy today …

Here’s to your future success!

Stacy & Lou

P.S. This is the only place you can get a copy of this interview. And I’m positive you’re going to get at least one tip worth that’ll make you way more than $17. So what are you waiting for? Click the big button and order your very own, downloadable copy right now.

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