Small Business Success Teleseminar
“How to Set and Raise Your Rates with Ease—and Start Making the Kind of Money You Really Deserve”

Earn Your Worth Queen
Mikelann Valterra
|

Practical Marketing Expert Stacy Karacostas
|
With the Earn Your Worth Queen Mikelann Valterra, founder of The Women’s Earning Institute and author of “The Rate Setting Toolkit”.
Join me on the phone
as I interview Mikelann and get her to share her practical
formulas tips and ideas for setting and raising your
rates.
If you…
What:
A teleseminar interview with Earn Your Worth
Queen Mikelann Valterra
When: Thursday, July 24th at 12:00pm
PST*
Where: From any phone, anywhere you happen
to be
How: Just click the button below to reserve
your spot on the call
How much: Just $7 bucks (phone lines
are limited, so I want to make sure you’re serious
about listening in)

*Even if you can’t join us live, be sure to register and I’ll email you an audio recording of the call.
If you’re not already a Bright Ideas subscriber, you’ll also get a copy of my FREE REPORT “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” and a subscription to my weekly e-newsletter as my thanks for signing up |
• Struggle with deciding how much to charge for your services…
• Have avoided raising your rates for more than 2 years because you don’t want to risk losing clients…
• Aren’t making the kind of money you know you deserve…
• Have ever been struck by the overwhelming feeling that you aren’t getting paid enough to make what you are doing worth it…
Mikelann can help! Join us for this teleseminar and…
Discover why you probably aren’t earning as much as you should—or could—and what to do about it.
Let’s face it…Deciding what to charge, and then communicating your fees to your clients in a way that feels good, is one of the most difficult tasks a small business owner faces.
If you don’t charge enough, you’ll always be stressed and overworked. And chances are, you’ll eventually go out of business and have to get a job to pay your bills (horror of horrors!).
Charge too much and you won’t get enough clients because you’ll be seen as greedy or too expensive.
Either way you won’t be in a position to help anybody.
Somewhere, there has to be a happy middle ground. And happy is the key word here. Because if you don’t feel good about how much you charge, chances are your clients won’t either.
In order to make the kind of money you deserve for all your hard work, you have to understand how to set your rates. But you also need to examine the deeper issues surrounding your beliefs about money and your own worth.
In this 1-hour teleseminar Mikelann will show you how to do both.
Here’s just a taste of
the powerful, rate setting information
we’re going to cover on the call…
• Why so many entrepreneurs struggle with how much to charge, and what to do about it
• What is “underearning” and how to tell if you’re guilty
• The most common ways that small businesses underearn and how to avoid falling into the same traps
• Why small business owners often don’t set their rates high enough
• The most common rate-setting mistake small business owners make, and how to avoid it
• The psychology of pricing, and what your price tells people
• The two basic ingredients to setting your rates without all the stress and confusion
• The best way to go about raising your rates without angering your current clients
Every time I’ve heard Mikelann speak, I’ve been
able to implement a few of her tips and increase my income immediately.
I know you’ll be able to do the same…
Imagine being able to spend just one-hour
on the phone with us, and then immediately increase
your revenue by 10-20 even 50%.
Now imagine how nice it will feel to work less, make
more, and be less stressed about how you’re going
to pay next month’s bills.
“I increased my income by over $2800 a month by using [Mikelann’s] rate-setting toolkit. I was amazed at how easy it was to change my attitude and approach to my fees by following these simple steps. If you have ever wanted to charge more or have even thought about changing your rates, read this first! You’ll avoid some big mistakes and you’ll find out why you should be changing your rates today. Mikelann’s method is a practical way to make sure you are charging what you should be.”
- Joan Casey M.S.W.
“After listening to Mikelann, I realized how much I had underrated myself, so I immediately raised my hourly rate by $35-no one has objected to it at all!”
Customer Feedback |
Why Listen to Mikelann Valterra’s
Advice?
Mikelann Valterra, founding director of the Women’s Earning Institute, is passionately devoted to helping women earn at their potential. Mikelann is a published author, dynamic speaker and nationally sought after expert on women’s work, money and earning issues. For over a decade, she has empowered women to overcome self-sabotaging beliefs about wealth, transform their relationship to money, and unlock their earning potential.
I’ve known Mikelann for about 3 years—ever since we were speakers at the same event. Since then I’ve had the chance to hear her speak many times, and own a copy of her Rate Setting Toolkit that I refer to regularly.
Mikelann always provides practical tools, formulas and tricks I can use right away to start making more. And she’s helped me see rate setting in a whole new light.
Thanks to her advice, I have better clients and I’m way less stressed about my cash flow. Best of all the results show up in my bank account, and in how I feel about my business.
But don’t just take my word for it. Here’s what her clients have to say…
“I wish I had met Mikelann 15 years ago when I started out in business for myself. She has changed my life by making me take my business and myself much more seriously. I have used several of these strategies and the results are already in my bank account.”
Anya Jepsen, Communications Coach
“I knew I wanted to raise my rates this year but was unsure how to do so. The information you provided as to how best to research rates in the marketplace and approach clients with rate changes enabled me to convince myself that this was an important step for me to not only make more money but to position my business in the marketplace as a service provider of the highest quality. Thank you for a great and incredibly informative and empowering presentation!”
Michelle Hayden Bomberger - JD, MBA, Attorney
"Mikelann's information gave me clear, structured tips for setting rates in my new business that I could implement immediately. Especially helpful was the idea of analyzing my market by thoroughly researching what others are charging for the same coaching service I offer, and most importantly, what three other men are charging. I had only asked women before, and I found that the men I asked were, surprise surprise, charging more! Even when they were also new in the business! This was such a helpful piece of information, it has given me confidence to set my rates appropriately and forge ahead."
Grace Bell
Health and Well-being Coach
Wow! I feel so relieved! Mikelann, you answered so many anxieties for me - I feel like I can move forward now :o) I really benefited from the concepts you taught... The pricing psychology helped me get clear - the resentment number was especially revealing. I discovered that I resented the fee I had planned to charge - it would hardly be worth my time & effort. I really liked the 3 F's.... If I am not going to charge the full fee, I would rather do it for free or walk away. Now I am ready to prepare listing the benefits of my services & start articulating what I can do to make a difference! Thank you!
Kate, Listener Feedback |
Ready to start making what you really deserve?
Then mark your calendars to join me as I pick Mikelann’s brain for her most powerful Rate Setting secrets during this lunchtime teleseminar, and sign up by clicking the link below.

This is not a one-hour pitch fest. It is down and dirty information sure to help you achieve your business dreams! Plus a little live Q & A at the end to make sure all your questions are answered.
I also know that Mikelann has a terrific FREE BONUS for you if you stay until the end of the call. Of course, I’m sure she’ll also tell you about some other resources you might find useful. But she’d be doing you a disservice if she didn’t.
And, if you’re not already a Bright Ideas subscriber, you also get a copy of my FREE REPORT “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” and a subscription to my weekly e-newsletter as my thanks for signing up.
Here are those details again:
What: A 1:00 teleseminar interview with the Earn Your Worth Queen Mikelann Valterra
When: Thursday, July 24th from 12:00-1:00 pm PST
Where: From any phone, anywhere you happen to be*
How: Just click the link below to reserve your spot on the call
* Long distance charges may apply
Can’t make the live call? No worries! I’ll be taping it, and sending a link to the audio to everyone who is registered. That way you can listen in whenever it’s convenient.

Once you sign up, you will swiftly be taken to a Web page with all the call-in details.
Of course, maybe you’re wondering…
Why am I charging $7 for this Teleseminar, when so
many of these calls are free?
A few reasons…
REASON #1: I only have a limited number of lines available for this call. So I don’t want people signing up who aren’t serious about listening, learning, making change and growing their business.
I’d rather have those spaces available to savvy entrepreneurs who are ready to take their business to the next level.
REASON #2: My father (a veterinarian) taught me years ago that you should never give a puppy or kitten away for free because people won’t treat it like it has any value. But if you charge just $5 they’re a million times more likely to take good care of their new pet because they’ve “made an investment” to own it (however small).
If this call is free, it’s all too easy to sign up then not listen in. Because you don’t think the information could possibly be valuable if it’s free.
REASON #3: If you aren’t willing to invest just $7 (about the cost of 2 lattes) in the future success of your business, frankly, I can’t help you. So if this is too much money for you then all I have to say is “Best of luck!”
REASON #4: You have everything to gain, and nothing to lose by signing up for this teleseminar because it is backed by my…
100%, Absolutely No-Risk Guarantee to You
As a fellow entrepreneur I understand just how valuable your time and money are. So if you listen to this teleseminar interview, and honestly don't think it’s worth every penny, just let me know within 1 year and I'll refund your money—No questions asked!
Stop underearning and start making more today!
Click this button right now to reserve your spot on the call and get the audio sent to you afterwards…

We’re looking forward to “seeing” you there!
Stacy & Mikelann
P.S. We only have a limited number of phone lines reserved for this event so grab your spot now. Remember, even if you can’t make the call live, we’ll be recording the event and sending you a link to the audio after the fact.

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